Strategic Price Management

Boost your profit margins in highly-competitive markets by managing your prices actively and systematically.


Many organizations today are facing increasing price pressure and are looking for possibilities to improve their profit margins. The prevailing thinking is that customers buy solely based on price and that this situation can hardly be changed. Successful companies manage their prices actively based on a clearly-defined process. They use powerful levers to boost their turnover and profit in spite of strong competition.

Your Benefits

The participants will learn how to…

  • Leverage price as their company´s most effective profit driver
  • Establish price management as a systematic process in their organization.
  • Include customer´s willingness to pay as a key input when making price decisions.
  • Use market segmentation and price differentiation to leverage target groups´ different willingness to pay.
  • Effectively position price management in their organization.


  • Price as the most effective profit driver
  • Price management as a process
  • Price management in the digital age
  • Price strategy
    • Linking pricing to corporate strategy
    • Price positioning: From ultra-low pricing to luxury pricing
    • Avoiding price wars
  • Price analysis: Obtaining price-related information
    • Identify customers´ willingness to pay: Research buying center requirements and key buying factors
    • Analyze competitors
    • Analyze your cost position
    • Establish the price-demand function and determine price elasticities
    • The psychology of pricing
  • Price decision
    • Implement value-based pricing based on the Value-to-Customer delivered
    • Use market segmentation and price differentiation to leverage target groups´ different willingness to pay
    • Bundling und Unbundling
    • Pricing for product-enhancing services
    • Skimming and penetration pricing
    • Tenders and online auctions
    • Implement specific pricing levers in your business
    • Decrease and increase prices intelligently
  • Price implementation
    • Tasks, responsibilities and decision making power
    • Role of the sales force and incentive systems
    • Price negotiation and value communication
    • Price control: Discount jungle and pocket price waterfall
  • Innovations in price management
    • Flatrates
    • Fremium
    • Pay-per-Use
    • Leasing

Target groups

CEO´s/Business Unit Leaders, Managers and Specialists from Marketing, Sales and Service.


Two days


3.200 € per participant plus VAT

We also offer you this workshop as a two-day intensive in-house workshop. Fee upon request.

Request workshop

Do you know our E-Books?

Learn how to successfully meet specific strategic challenges.

Get our E-books!


Immediately applicable knowledge about Strategy, Marketing and Sales – delivered in a compact way in only a few days. In his Workshops/Seminars, Hans Walter Fuchs shows you how to effectively formulate and implement success strategies at different levels of your organization. The objective is to strengthen your market position and competitive power.

Are you interested?