Sales strategy translates your Business Strategy into on-the-ground success and drives its implementation at the individual customer level. Sales performance has a direct impact on your financial results. Addressing clearly-defined customer segments with specific offerings at different price points is the linchpin of a successful sales strategy.
Process / Results
Take a differentiated look at your current and potential customers and rank them in terms of attractiveness for your business. Specify how to approach and develop the different customer groups.
Define and communicate your competitive advantage at the customer level.
Decide on the most effective channels to serve the customer.
Formulate the price positioning taking production costs, competitor prices and customer value into account.
Establish the organizational systems, structures and processes required to implement an excellent sales strategy. Define the metrics to track sales performance.