Our marketing team now knows exactly where to focus to further strengthen the role of Marketing as a growth driver in our company. You presented marketing as a mind-set, a methodology and as a tool box and you showed us which questions we have to ask when formulating a convincing competitive strategy and developing new markets.
Strategic Excellence in B2B
We help B2B Companies leverage Strategies for profitable Growth & superior Business Performance
Corporate Strategy
Marketing Strategy
Sales Strategy
In an increasingly complex and volatile environment, a superior Strategy is the basis and starting point for long-term success. Cost cutting, process optimization and securing cash are necessary, but not sufficient to defend your market position in the long-term. Strategy is dynamic - the winners in the competitive race adapt to changing conditions like chameleons and continuously reinvent themselves to stay relevant. A look in the business press shows that companies which fail to do so will sooner or later disappear from the market!
Strategic success principles are universal and transcend particular industries. Therefore, organizations should not only closely monitor their direct competitors, but take a much wider look to discover new chances and business ideas.
As a strategy expert, Hans Walter Fuchs builds on this insight: In his projects, he draws upon many years of experience in different industries and helps his clients to develop and implement international success strategies at the Corporate and Business Level as well as in Marketing and Sales. The goal is profitable growth and superior business performance in the competitive arena.